- Guarding and building up the core of your business >
Clear understanding the business model and keeping the value in a constantly changing environment. Carefully handling critical parts of the business with a target on making it everlasting and constantly growing.
- User experience design >
The feel of your user when he uses the product is crucial to overall business success. We’re living in the decade when soulless products win neither hearts nor pockets. To be viable it’s important for any product to be likable.
- Product strategy >
The most ROI intensive part of business activity when we’re deciding what targets we want to achieve and how to reach them. Before going into a long travel it’s better to think through carefully, right? At this point we decide on high-level priorities giving a shape to the future work to be done.
- Promotion and marketing strategy >
How to attract customers, engage them, build up a community of supporters and make a business sustainable by being customer-centric. Marketing is much more than traffic buying, it’s about knowing well the market and the customers to be able to act efficiently.
- Partnerships >
Going out to meet other actors on the market is a must do. Getting on the shoulders of other businesses can be a leap forward that leaves isolated competitors far behind. Product and technology partnerships could lead to the creation of a unique product that has no match, enjoying the blue ocean of opportunities.
- Product Management >
After we have all parts of the business working, we need to tie all them together. Understanding a product as a system of interrelated parts makes it possible to achieve higher results than a concentration in a particular area.
- Hypothesis testing >
Before getting deep into working it worth testing the idea. We love to use the Sprint framework for testing new ideas in 5 days, though it requires a lot of things on hand that is not always possible. The workaround is to use all existing resources to quickly get the real-world feedback on the idea, before step on it.
- A/B testing >
If we’re not sure what landing page will work better or what copy will resonate with potential clients, the A/B testing is the reliable answer based on a hard data, not emotions.
- Web and User analytics >
Tracking user sources, user behavior and the product usage enables KPI’s setting and operational performance reviews. What gets measured, gets done – the simple phrase that goes straight to the point.
- KPI’s and customer lifecycle tracking >
Setting quantifiable expectations and measuring current performance, understanding the growth rate is the only way to say if the business is doing great or something should be changed. Knowing performance of each part of the user journey suggests, where the change should be applied.
- Gamification >
Adding elements of games into your product could yield massive results if applied carefully by finding a good fit to the product dynamics and users behavior. Gamification is proven to increase users engagement and adding one more dimension to the product feel.
- User Interface design and illustrations >
Interaction with a product starts with using the interface to achieve users goals. Visual design supports, even more, sometimes it defines positioning. Visual design done right shows that the product is fresh, actual, it welcomes users and meeting their needs.
- Software development and maintenance >
How can software product evolve without actually developing software? No way! We have an efficient approach to software development that considers both a client needs and developers guidance.