Don't have enough time to manage eternal business needs? Delegate.
‘We would have achieved more if...’. Does this sound familiar ? The continuation of this phrase goes about: having more time; thinking through better; having right people around. We said this couple of times, then helped one business to prevent these regrets. This is how we decided to go further to offer our services to you.
CONTROLLING THE FULL SCOPE
The Apple does the same when managing both software, hardware and everything that’s in between. We believe it’s not greed for having all margins over the value creation chain. Controlling full scope of activities provides an unprecedented ability to innovate and grow.
DATA ANALYSIS, LESS GUT-FEEL
Management in complex and volatile environments naturally tends to go with a gut-feel as the complexity tells to simplify. We know it works sometimes, though any taken approach should be proven with numbers.
USERS ARE HEARD AND THEY FEEL IT
Users are speaking to your business all the time. They could speak directly, or through numbers like monthly active auditory, bounce rate or events taken. When they feel that the team behind the business is on their side, it’s the game-changer!
Real world examples
Increasing the number of visitors to your website
- The target is to increase the number of visitors to your website. Here goes the step by step plan:
- Research the interests of your users and coming up with an idea of a new content module.
- Design this module, program and integrate it to your website.
- Create the content for the new module, testing what content does a better job.
- Evolve the content creation strategy. Think through, how we can increase the conversion. Should we add more emails to increase engagement?
- At the end of the day, the calculation of ROI shows how much value is added. We managed all above-mentioned activities to create the end value, that simple!
Addressing users needs within a single week
- Monday: Research conducted by messaging the website users with 3 questions that relate to their pain points.
- Tuesday: Research findings analyzed. The big cluster of replies focused on a missing feature that users expected to have.
- Wednesday: First part of the day dedicated to the research of how this feature implemented around the web. The second part was the team-wide effort to present several options of the design and logic.
- Thursday: The team members voted to select the design for implementation. Development efforts launched early.
- Friday: Development done, several bugs found and addressed. Data analytics added to track the feature usage. The feature deployed and the website users notified. Deployed on Friday, I know what you say... we take this risk ;)
- One week to create a feedback loop and make users a part of your business. Loyalty can’t be won quickly. It’s a long-term commitment to hear and act.